Guide
Name, address, phone: why your firm’s details must match everywhere
In short: AI tools piece your firm together from many websites. If your name, address or phone differ from site to site, AI can’t be sure they’re all you, so it’s slower to recommend you. Pick one version of each and use it everywhere.
Imagine a contractor who hands out three name cards, each with a different company name and address. You’d hesitate before hiring them. AI tools hesitate too. They check what your website says against Google, listings, review sites and the company register. When everything matches, they’re confident it’s one firm with a solid track record.
What we see in Singapore
In our November 2026 checks of established ID and renovation firms, we found:
- a firm whose name was written differently on its website, its Google profile and the company register;
- a firm with one address on Google and a different address on a review site;
- a firm with a similarly named business appearing on the first page of results for its name.
None of these firms did anything wrong. Details simply drift over the years, through office moves, rebrands, new phone numbers and old listings nobody updated.
Step 1: decide your one true version
- Name: the name clients know you by. If it differs from your registered name, show both on your website, for example “Sample Interior (Sample Interior Design Pte. Ltd.)”.
- Address: your current address, written the same way each time, including the unit number and postal code.
- Phone: one main number in the same format, such as +65 6000 0000.
- Website: one main web address, with or without “www”, but always the same.
- UEN: put it in your website footer. It’s the one detail that ties everything to the company register.
Step 2: check where you appear
Search your firm’s name on Google and go through the first two pages. Then check these, which matter most for ID and renovation firms:
- your own website: footer, contact page and business schema;
- Google Business Profile;
- Qanvast, HomeRenoGuru and Hometrust, if you’re listed;
- Facebook and Instagram profile details;
- HDB’s Directory of Renovation Contractors, CaseTrust or other accreditation listings;
- Bing Places and Apple Business Connect.
Step 3: fix, then keep it fixed
- Update each listing to your one true version. Start with your website and Google, then the listing sites.
- For old listings you can’t log in to, contact the site and ask them to update or remove the entry.
- Keep a simple list of every place your firm is listed, with the login owner. Next time you move or change number, work through the list on the same day.
Why this matters more for AI than for people
A person can tell that “Sample Reno” and “Sample Renovation Works Pte Ltd” are probably the same firm. AI tools are more cautious about merging them. Matching details let them add up all your reviews, listings and mentions into one strong picture, instead of several weak ones.
Common questions
Our registered name is different from our brand name. Is that a problem?
No, as long as you’re consistent. Use your brand name everywhere, and show the registered name and UEN on your website so AI can link the two.
We moved office years ago. Does an old address on one site really matter?
It can. An old address can make AI think there are two firms, or that your details are unreliable. It’s usually a quick fix.
Read next
Research
We asked AI who to hire for a Singapore renovation. Here’s who it named.
12 homeowner questions put to Google AI Overviews, ChatGPT and Gemini, plus an audit of 20 ID and renovation firm websites: which firms AI named, which sources it trusted, and what most firms are missing.
Guide
Why doesn’t ChatGPT recommend my ID or renovation firm?
Five common reasons AI assistants leave a Singapore ID or renovation firm out of their answers, and a one-week fix list.